How an 80-person remote team struggled with custom AI search, switched to Super, and went from constant Slack interruptions to instant AI answers.

Hasan Ijaz was drowning in the same questions over and over again.

"People kept asking the same questions again and again, even though they were documented on Notion," he recalls. Working remotely across Wuffes' 80-person team, finding answers meant multiple clicks through documentation. So instead of digging through files, people just asked their colleagues directly.

And this is when Wuffes had solid systems. Their D2C pet health brand runs everything through Asana with a simple rule: "If it's not in Asana, it doesn't exist for us." Documentation lived in Notion. Customer scripts sat in Google Drive. But connecting the dots? That was the problem.

"We needed a system that could reduce repetitive questions and free up more time for everyone," Hasan explains. The breaking point came when he realized they were spending more time finding information than actually using it.

Build vs buy. Super won in minutes.

Hasan's first instinct was to build something custom. But Hasan wanted results immediately.

Then discovered Super. What made Super stand out how familiar it felt to his team out of the box and how it just... worked.

Super connected to Asana, Slack, and Google Drive right away. When Hasan mentioned they needed better Asana integration, Chris and the Super team promised to speed up development. They delivered.

Super handled their massive Asana workspace without the context limits and errors they hit with other AI tools.

"There's no big learning curve. It's just like using Claude or ChatGPT. We could roll it out faster, test it, and get the team used to it instead of building something ourselves."

Impact - Hasan said it. Super's magical.

Super solved Wuffes' biggest frustration from day one.

Asana's search is decent but limited. Notion requires exact terms to find anything useful. Super somehow pulls the right information even when you type a general statement or use completely different words.

"I don't know what magic the team has done, but with Super, when it comes to searching for stuff, it just fetches the right information even without the exact word or context."

This accuracy became crucial when Wuffes started building custom assistants.

Instead of opening multiple sources across Notion and Google Drive, customer service reps could ask Super one question and get everything they needed.

4 PM digest. 100 projects. 2 hours/day saved.

Before Super, Hasan had a tough morning routine. He'd open custom Asana views, then click through 100s of tasks to read comments and figure out where projects stood.

Now, Hasan gets a message at 4 PM every day that changed how he manages 100 projects.

The digest pulls from every task, subtask, and comment across Wuffes' massive Asana workspace. It flags overdue tasks by project. It highlights tasks with multiple due date changes.

"For me personally, I would say it has saved me probably one hour to two hours on daily basis because I know the flags that I need to start with and then I can get back to checking the regular stuff."

His team of four can now effectively manage over 100 active projects because they know exactly where to spend their time each day.

The questions just stopped coming

The People team noticed it first.

New employees used to flood the People team with questions about leave policies, benefits, and procedures.

"Now they just know that go write a question and you will get all of your answers. We have an People assistant that just gives them answers for all of that."

The change rippled across every department

1. Customer service reps stopped asking about product ingredients.
2. Marketing team members found campaign guidelines instantly.
3. Business operations questions that used to generate Slack threads now get answered in seconds.

Hasan estimates the reduction in repetitive questions hit around 70%. The remaining questions are genuinely complex issues that require human judgment. Everything else gets handled by Super.

Super found what they didn't know was broken

Wuffes thought their documentation was solid. Everything lived in its proper place across Notion and Google Drive.

"Super helped us figure out where all of our resources are mismatched, where information is not aligned, where it's outdated. We were able to go update all of it."

This discovery led to a massive documentation cleanup. Now Wuffes has aligned information across all platforms. Their customer service team can confidently reference any source knowing it matches what marketing promises and what operations delivers.

Customer complaints → one-click personalized response

Their most popular product, joint supplements for dogs, generates plenty of support tickets. Dogs refusing to eat the supplements. Customers requesting refunds. Each case needed a personalized approach.

"All of this is based on all of the scripts we had that worked for us. Now Super uses that information to come up with new ideas and retention strategies."

Hasan built a retention assistant that analyzes every customer complaint and generates a complete response strategy. The assistant pulls from all their successful scripts, then creates a golden circle analysis covering acknowledgment, offering, and delivery. It even suggests which products to offer as free samples to turn issues into upsells.

The results are structured perfectly for their support team. Context summary, customer service tag, action plan, retention strategy, and a suggested empathy-driven reply. Everything the rep needs to turn a frustrated customer into a loyal one.

What Hasan wants next

Hasan has a wishlist that would make Super even more powerful for Wuffes.

First: integrating Claude directly so the team can use Super for both internal search and general AI tasks. Second: web search functionality to research competitors alongside their internal data. Third: direct integrations with BigQuery and Shopify for sales data analysis, not just documentation.

When a tool saves you hours daily, you start imagining how it could save even more.

Could you relate to Hasan?

If your team spends more time finding information than using it, you're probably feeling Hasan's original pain.

We don't need to tell you how much your time is worth. You know that already. If you plan to save it once, and save it for good - book a demo.