What it is

The competitive battle card workflow generates instant competitive intelligence for any deal. Drop in a competitor name and deal context, and it searches your past wins and losses, internal docs, and recent competitor updates to build a custom brief showing exactly how to position against them for this specific opportunity.

What it solves

Reps wing competitive deals because they can't remember what actually works against each competitor. By the time they dig through old battle cards and Slack threads looking for objection handlers, the prospect's already asking questions they're unprepared to answer. Generic competitive docs don't help because every deal is different—what matters for an enterprise buyer isn't what matters for mid-market.

This workflow stops the scrambling. It pulls together everything your team knows about beating this competitor, finds the latest intel on their positioning, and packages it specifically for the deal you're working. No more guessing which differentiators matter or how to handle their best objections.

How it works

Super searches your CRM for how this deal is shaping up and which competitor you're facing. It finds mentions of this competitor in your past deals—both wins and losses—to see what positioning actually worked. Then it searches your docs for existing competitive intelligence, battle cards, and product comparisons.

It checks the web for the competitor's recent product updates, pricing changes, and positioning shifts so you're working with current information, not stale docs from six months ago. It also pulls successful objection handling strategies from deals you've won against them. Then it analyzes this specific account's pain points and generates a custom battle card with the feature comparisons, differentiators, objection responses, and proof points that matter for this exact situation.

How to use it

Run it whenever you're up against a competitor in a deal. Enter the deal details and competitor name, and Super delivers a custom battle card built for this specific opportunity. Review it before calls, share relevant sections with your team, and use the objection handlers to handle tough questions confidently.

Set it up as a button in your CRM or trigger it from Slack when competitive deals heat up. Stop relying on outdated generic battle cards—get competitive intelligence that's actually relevant to the deal you're closing right now.