What it is

The competitive feature gap analysis workflow identifies what competitors have that you don't. It searches the web for competitor product updates, pulls competitive mentions from your CRM and Slack, checks your product docs for current capabilities, and finds customer requests for missing features. Then it generates a report showing which gaps matter most based on customer demand and deal impact.

What it solves

Product teams waste hours manually tracking competitor features across websites, deal notes, and customer requests. By the time someone consolidates everything into a comparison doc, competitors have shipped three more features and the analysis is already stale. Meanwhile, sales loses deals because nobody knows which features to prioritize closing gaps that actually cost revenue.

This workflow eliminates the manual tracking. It catches what competitors are shipping, identifies which gaps are killing deals or frustrating customers, and prioritizes fixes by actual business impact—so you build features that matter instead of chasing every competitor move.

How it works

Super searches the web for competitor product information, feature announcements, and positioning updates. It pulls competitive intelligence from your CRM deal notes to see which features prospects compared during evaluations. It searches Slack for internal discussions about competitors and how your team positions against them.

Then it checks your product docs to establish what you currently offer and searches for customer requests mentioning competitor capabilities or gaps. It analyzes which competitor features matter most based on customer demand, lost deals, and strategic positioning. Finally, it generates a gap analysis showing competitor features, what you're missing, customer impact, where you lead, strategic recommendations, and effort estimates.

How to use it

Run it whenever you need competitive intelligence—before roadmap planning, after losing deals to competitors, or when launching into new markets. Specify which competitors to analyze, and Super delivers a comprehensive gap analysis you can review with your team.

Set it up to run quarterly to track how the competitive landscape shifts, or trigger it on-demand when a new competitor emerges. Stop maintaining stale comparison spreadsheets—get current competitive intelligence backed by real customer feedback and deal data